Eyewear brand Krewe paid homage to its New Orleans roots with a day party that included a live brass band, 2,000 lb of crawfish, flash tattoos, and more.
The sun always brings New Yorkers out on a Saturday, but not to this extent. Over the weekend, luxury eyewear brand Krewe put the fun in fundraiser and turned Gansevoort Street into the scene of a day party that would make The Big Easy proud. For Krewe founder Stirling Barrett, community is at the center of everything the 10-year-old brand does Following the success of last year’s inaugural bash, even in the rain, word had spread fast. “We sold over 900 tickets…we had to stop,” Barrett laughed.
Within the Meatpacking boutique, Jacquelyn Maroney of Uplift tattoo and piercing studio in Soho was kept busy with a line of people eager to get fine-line tattoos of sunglasses, Mardi Gras masks, crawfish, musical instruments, Martini glasses, and other Southern-inspired emblems—not least because each tatt came with a gifted pair of sunnies courtesy of the brand.
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