The hard rock quartet KISS has sold their catalog, brand name, and IP to Swedish company Pophouse Entertainment Group for over $300 million. This is not the first partnership between KISS and Pophouse, as they previously collaborated on a cutting-edge technology project. The technology, created by George Lucas' company Industrial Light & Magic, allowed fans to attend a concert by the Swedish band using digital avatars.
The hard rock quartet KISS has sold their catalog, brand name , and IP to Swedish company Pophouse Entertainment Group for over $300 million. This is not the first partnership between KISS and Pophouse, as they previously collaborated on a cutting-edge technology project.
The technology, created by George Lucas' company Industrial Light & Magic, allowed fans to attend a concert by the Swedish band using digital avatars.
KISS Pophouse Entertainment Group Catalog Brand Name IP Partnership Technology George Lucas Industrial Light & Magic Concert Digital Avatars
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