Khloé Kardashian launched her first perfume, XO Khloé, which has generated $2.3 million in media exposure so far according to Launchmetrics.
is already generating buzz — and dollars. On Monday, Launchmetrics announced that XO Khloé yielded $2.3 million in media impact value following its November debut. MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate return on investment.
The reality star and Good American founder generated $1.6 million of the total MIV thanks to her Instagram posts announcing XO Khloé’s launch. Available to shop now, the perfume features notes of rose petals, peach and tonka bean.Kardashian follows in the footsteps of her sisters Kim and Kylie, who also have fragrances of their own. Her family members are also huge fans of her new scent.
Kardashian is partnered with Luxe Brands, which also produces fragrances for stars like Ariana Grande and Nicki Minaj. “The thing that’s so important is that we provide fans and customers around the world with fragrances that will resonate globally,” said Noreen Dodge, chief marketing officer and chief strategy officer of Luxe Brands. “We take pride in being thoughtful and working with the best-in-class perfumers to bring great products to market, and that’s a part of our success and excites retailers around the world.
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