KFC Germany used the 84th anniversary of Kristallnacht to promote fried chicken and cheese. It apologized an hour later.
KFC has apologized after using the 84th anniversary of Kristallnacht to promote fried chicken and cheese.
On Wednesday, KFC Germany sent out a message on its app urging customers to"commemorate Kristallnacht" and"treat themselves to more tender cheese with crispy chicken," according to multipleKristallnacht, coined"the night of the broken glass" because of the shattering of windows in shops and homes, refers to the night in which Nazis looted and destroyed Jewish properties on November 9, 1938.
An hour after it sent the first message, KFC sent out an apology, blaming the blunder on a system error, according toKFC's media relations team also released an apology statement attributing the system error to a lack of internal review processes, per"We use a semi-automated content creation process linked to calendars that include national observances.
The franchise said it has suspended app communications as it examines the current processes to ensure the incident does not happen again. This is not the first time a food and beverage company has come under fire for releasing insensitive advertising that attacked marginalized communities.
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