Kenneth Cole discusses his new documentary 'A Man with Sole: The Impact of Kenneth Cole'
Fashion designer Kenneth Cole is still in fashion more than 40 years after launching his eponymous brand — and he credits New York City for forcing him to get scrappy early in his career and keeping him relevant decades later.
“I believe if you take this sort of business principles and infuse them into the philanthropy, they become so much more impactful … you create something so much bigger than the sum of its parts,” Cole said. “We set out to make an impact in people’s wardrobes, but even more so in the communities and in people’s lives.”
At just 28, with a new shoe line, Cole knew he needed to attract attention at the New York Shoe Expo — but he wasn’t able to afford space on the showroom floor. So he borrowed a large truck and found a way to keep it parked outside the show — where attendees couldn’t miss it. He got a production license and pretended to be filming a movie.
Cole said that, living here, you don’t really have a choice: New York City, in his estimation, is sink or swim. Early messaging focused primarily on reducing the stigma around AIDS — what he considered to be the biggest humanitarian crisis“Kenneth has used New York as an incredible backdrop for his storytelling,” documentarian Dori Berinstein said. She is pictured with Thee Post’s Lydia Moynihan and Kenneth Cole.
“Everything is easier as a private company,” he said. But perhaps more importantly, “The difference between public and private? Public companies look at advertising as an expense … as a private business you look at it as an investment.”
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