Outerknown, founded by Kelly Slater and John Moore in 2015, has expanded to the East Coast.
Offering casual, everyday wear for men and women — with sustainability in mind — Outerknown introduced a kids’ line earlier this week.
expansion was always in the pipeline for “brand awareness and customer acquisition,” Outerknown chief executive officer Mark Walker told WWD last year after opening its Malibu location.— not just with Malibu but overall — because we want to get the brand out there, and we think one of the best ways to get the brand out there is to create these physical locations that people can go in and touch and feel and engage one-on-one with the brand,” he added.
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