The social media community of avid readers is not too happy with Kelly Clarkson over a segment on her NBC morning show.
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). The active niche TikTok platform has become a highly coveted promotional platform in the publishing industry, which has begun investing heavily in paid partnerships with BookTok’s biggest influencers.by Emily Rath. In 2023, Lewis actively platformed the book and her developing interest in the sport — particularly in the Seattle Kraken.
Things started to get weird after what followers perceived as Lewis' habitual sexualization of the Seattle Kraken players, most specifically the team’s center, Alex Wennberg . Lewis began showing up to games with signs reading “Krack My Back” and often posting about her crush on Wennberg, dubbing him “BookTok’s Wank Bank” and “BookTok’s Panty Dropper.”
Eventually, Wennberg’s wife took to Instagram to denounce Lewis for having “crossed the line of what it means to fancy someone” into a widespread “predatory and exploiting” online phenomenon. BookTok members accused Lewis of online sexual harassment and the Seattle Kraken erased her content from their social media and distanced the brand from their association with the influencer.
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