NEW: Juul to pay Colorado $32 million to settle lawsuit over marketing vaping products to teens
Electronic cigarette maker Juul Labs will pay Colorado nearly $32 million to settle a lawsuit over marketing practices aimed at teenagers, the Colorado Attorney General’s Office announced Wednesday.
The $31.7 million payment to Colorado is part of the $462 million that Juul Labs agreed to pay to six states and the District of Columbia to settle claims that the company illegally marketed its electronic cigarettes to young people and misrepresented the health risks associated with vaping.over similar claims.
“This settlement is a victory for the state of Colorado and everyone who fell victim to Juul’s reckless, deceptive and unconscionable marketing tactics,” Colorado Attorney General Phil Weiser said in a news release.after a nearly yearlong investigation into the company’s practices.
“Juul used social media, abused social media, to harm young people,” Weiser said during a press conference Wednesday morning. The $31.7 million payout to Colorado will be used to fund youth-focused anti-vaping and anti-tobacco campaigns, and to pay for the state’s costs and attorney fees in the lawsuit. It also will be used for other programs focused on youth mental health, Weiser said.Related Articles
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