Juul Settles Thousands of Vaping Lawsuits for Undisclosed Amount

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Juul Settles Thousands of Vaping Lawsuits for Undisclosed Amount
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Riddled with lawsuits, the electronic cigarette maker Juul announced hundreds of layoffs last month as bankruptcy appears increasingly likely.

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That same month the company’s largest investor, tobacco giant Altria, announced plans to resume competing on its own in the e-cigarette space. Altria pulled its own e-cigarettes off the market in 2018 after taking a nearly $13 billion stake in Juul. But that investment has lost more than 95% of its value as Juul’s prospects have dimmed, giving Altria the option to exit its non-compete agreement.

That means Juul could soon be forced to battle for space on retail shelves with Marlboro-maker Altria, along with longstanding competitors like Reynolds American’s Vuse, which recently edged past Juul to become the leading U.S. vaping brand. Juul has also settled with 37 states and territories over the last year and said it’s in ongoing talks with other key stakeholders to resolve remaining litigation.

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