Juul rocketed to the top of the U.S. vaping market five years ago on the popularity of flavors like mango, mint and creme brulee. But the company’s rise was fueled by use among teenagers, some of whom became hooked on Juul’s high-nicotine pods.
Stanford studies suggest that Juul blanketed social media with promotions to entice youngsters into vaping.rejected Juul’s application to keep its product on the market
as a smoking alternative for adults, throwing its future into uncertainty. The FDA said Juul did not adequately address key questions about the potential for chemicals to leech from its device. The FDA has placed a temporary hold on its initial decision while Juul files an appeal.two-year investigationThat same month the company’s largest investor, tobacco giant Altria, announced plans to resume competing on its own in the e-cigarette space.
Altria pulled its own e-cigarettes off the market in 2018 after taking a nearly $13-billion stake in Juul. But that investment hasas Juul’s prospects have dimmed, giving Altria the option to exit its non-compete agreement. That means Juul could soon be forced to battle for space on retail shelves with Marlboro-maker Altria, along with longstanding competitors like Reynolds American’s Vuse, which recently edged past Juul to become the leading U.S. vaping brand.Documents reviewed by The Times reveal that the chemical formula that makes Juul so palatable and addictive dates back more than four decades — to Reynolds’ tobacco laboratories.
Juul has also settled with 37 states and territories over the last year and said it’s in ongoing talks with other key stakeholders to resolve remaining litigation.
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