Justin Bieber is on a mission to make the world's drinking water more sustainable.
Justin Bieber is on a mission to make the world’s drinking water more sustainable. Bieber and Micah Cravalho have evolved bottled water brand Generosity into a water technology company that is providing premium alkaline water in refillable fountains across the globe. They showcased 150 water fountains this month at the FIFA World Cup in Qatar. Bieber spoke about the brand’s social impact initiative in a statement to CNN. “I want the world to have access to the best water.
Having participated in beach clean-up efforts in Qatar for many years, I have witnessed first-hand the effect of pollution on our natural environment.
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