JPMorgan Chase is opening more small-town branches in middle America

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JPMorgan Chase is opening more small-town branches in middle America
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CEO Jamie Dimon is embarking on his 14th annual bus tour on Monday, with his first stop in Iowa, where the bank plans to open 25 more branches by 2030.

Chairman and became the first bank with a branch in all 48 contiguous states. Now, the firm is expanding, with the aim of reaching more Americans in smaller cities and towns.that ensures coverage is within an "accessible drive time" for half the population in the lower 48 states. That requires new locations in areas that are less densely populated — a focus for Chairman and CEO Jamie Dimon as he embarks on his 14th annual bus tour Monday.

"We're still at very low single-digit branch share, and we know that in order for us to really optimize our investment in these communities, we need to be at a higher branch share," Roberts said in an interview with CNBC. Roberts is traveling alongside Dimon across the Midwest for the bus tour. At the bank's investor day in May, Roberts said that the firm was targeting 15% deposit share and that extending the reach of bank branches is a key part of that strategy. She said 80 of the firm's 220 basis points of deposit-share gain between 2019 and 2023 were from branches less than a decade old. In other words, almost 40% of those deposit share gains can be linked to investments in new physical branches.

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