“I know nothing about TikTok, but they know all about me.” He was the world's most controversial orthodontist. Now he’s an influencer.
You’d never peg John Mew as an influencer. He’s a 95-year-old orthodontist who lives in a castle, complete with a moat, in Sussex, England. In the medical community, he’s a pariah, a purveyor of theories so controversial that the British General Dental Council revoked his license in 2017. Chief among them is the idea that common dental treatments like braces cause terrible damage, and that special tongue exercises known as “mewing” can both straighten your teeth and make you beautiful.
For some, the connection to incels casts a shadow of illegitimacy across Mew’s ideas, which Mew rejects as little more than an insult. “I didn’t even know what the word incel meant. I don’t see how that relates to me,” Mew said. According to Mew, it isn’t the incels that are responsible for his fame, it’s his son. Mike Mew’s exposure to orthotropics came early; as a child, his father used Mike as a test subject.
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