Under the new deal, which is reported to be worth as much as $250 million, Rogan’s show will be distributed across podcast platforms including YouTube and Apple.
Joe Rogan, podcasting’s biggest star, has renewed his deal with Spotify. The new multiyear deal will allow his show, which is currently exclusive to the streamer, to be distributed to YouTube, Apple, and other podcasting platforms. Financial terms of the deal were not disclosed by Spotify, but The Wall Street Journal reports that the deal is estimated to be worth $250 million, including revenue share. His previous deal was estimated to be worth between $100 million and $200 million.
With the new arrangement, during an election year, no less, it seems likely his listenership will only grow. Once his show gets wide distribution, Spotify will no longer have any podcasts exclusive to the platform. This marks the end of a major change in strategy for Spotify. The company went big on exclusive podcast deals several years ago as a way to lock users to its platform.
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