One year out from Election Day, President Joe Biden 's reelection campaign is outlining a plan to retain the White House by framing the 2024 race around many of the same themes it used in 2020 - presenting a contrast with Donald Trump 's 'Make America Great Again' movement stark enough to reenergize its winning coalition of supporters.
President Joe Biden listens as he meets with Dominican Republic’s President Luis Abinader in the Oval Office of the White House, Thursday, Nov. 2, 2023, in Washington.
National polls indicate that, if the race were held today, a rematch between Biden and Trump would be exceedingly close. The election will occur one year from Sunday. The memo argues that next year’s race “will be a clear choice for the American people” and predicts voters will reject “MAGA extremism” and be swayed by the administration’s legislative accomplishments, including a massive public works law and sweeping health care and green energy package.Only about 4 in 10 U.S. adults approve of the president’s job performance, according to regular polling from The Associated Press-NORC Center for Public Affairs Research.
The campaign says it’s a down payment on what is expected to be a more than $1 billion effort to communicate with voters in 2024 - up from about $800 million in 2020. Much of the near-term focus has been on reinforcing Biden’s record to voters, particularly on the economy, aiming to remind them of the reeling pandemic economy he inherited in 2021 and where things are now.
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