President Joe Biden announced on Tuesday he’s running for re-election in a move that was no surprise to just about anyone. What was a surprise is that the 46th president started selling a “Dark Brandon” t-shirt on his campaign website to raise money.
And, soon enough, Dark Brandon was born, with the implication that President Biden was secretly a ruthless lefty partisan who took no prisoners. The Dark Brandon meme often included red stars in the eyes of the president, another visual signal that started within right-wing meme culture. “Laser eyes” used to be used exclusively by white supremacists before they became more mainstream on the right and eventually became co-opted on the left.
, a celebration of Biden by people who typically wouldn’t feel very strongly about a pretty centrist political figure. And that’s part of the joke. Biden, as one of the most centrist politicians in existence, is constantly labeled a “socialist” by many on the right. By promoting Dark Brandon memes, lefties who otherwise would be reluctant to feel good about a centrist can re-invent Biden’s soft-guy image.And it’s not just Dark Brandon t-shirts that the Biden campaign has started selling.
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