With Twentynine Palms, Jared Leto is ready for a new kind of closeup.
’s hair is an atmospheric shade of pink. Not bubble gum or Pepto, but the washed-out color you expect to see softening the horizon line between sand and sky just as Joshua Tree is starting to wake up. Photographers and hikers set early alarms to catch those quick-burn pastels, floating above the park’s alien terrain. So it was unusual to come upon that pink earlier this week, during a video call from the actor’s New York hotel room.
“The desert’s really interesting because from afar it’s certainly vast, and it can seem bleak and oppressive,” the actor says. “But when you look closely, it’s full of life.” Leto is sketching out his connection to, which acts as the gateway city to Joshua Tree and also supplies the name for Leto’s new lifestyle brand.
The Rock Rose Clay Mask, part of Twentynine Palms’s introductory assortment, blends desert plant extracts and kaolin for a just-add-water treatment.Leto, with his full beard, shoulder-length hair, and lineless beatific presence, has earned his share of Biblical allusions. For the 2019 Met Gala, he arrived in a rhinestone-festooned Gucci robe, carrying a facsimile of his own head, like a fancy-dress Holofernes.
The moment arrived as a dose of comic relief. “It was the perfect time to learn how to meditate,” the actor quips, looking back on the retreat’s lasting takeaways. “I was prepared for some solitude, that is for sure.
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