James Hinchtown explains why IndyCar is still the best-kept secret in sports.
has been nothing short of spectacular. This season, the series matched records set 60 years ago with nine different pole sitters in the first nine races. There are genuinely 15 drivers who could win each weekend, and late in the season, the top six drivers were separated by less than a single win’s haul of points. To put that in perspective for all the–ers, Max Verstappen could have skipped two grands prix this summer and still have been leading the F1 championship come fall.
Of course, some races lack the allure and attendance of the past. We still have a gap in the Northeast, and there were some pre-Texas rumblings that we might be headed to the 1.5-mile oval for the last time. That tone changed slightly after the most entertaining race since the track’s 2017 repaving and re-profiling. Sprucing up an event to Iowa-like levels takes a committed partner. Hopefully, Texas’s improved raciness piques the interest of a company that could fill that role.
NBC and the series have made huge strides in getting 14 of the 17 races on network television, and the network does an outstanding job covering the weekend action . While some races have certainly seen meaningful jumps in viewership, others have delivered lower ratings than expected. Many factors are at play here, and other sports have felt the same effect, but one can’t help but think that the overall marketing strategy of the series needs a rethink.
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