XE, XF, F-Type, E-Pace and even I-Pace EV get the bullet as Jaguar prepares for next-generation all-electric lineup
Jaguar is canning five models this year, leaving only the F-Pace SUV to carry the entire brand. JLR’s CEO described the XE, XF sedan and wagon, F-Type and I-Pace EV as delivering “close to zero profitability,” Auto News reports. Jaguar is preparing to introduce a new lineup of all-electric cars starting next year. Jaguar showrooms will offer about as much choice as a prison canteen later this year when the Brit carmaker massacres every car in its lineup bar one.
” Jaguar sold just 15,324 cars in the previous financial quarter and the F-Pace, which achieves higher retail prices than its other models, was responsible for a third of those Jag sales. “We are eliminating five products, all lower value,” Mardell told investors. “None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.
Jaguar Jaguar E-Pace Jaguar F-Pace Jaguar F-Type Jaguar I-Pace Jaguar XE Jaguar XF Reports
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