Italian Emerging Brand Abse-èl Beefs Up Distribution, Beauty Offering

The brainchild of Davide Mattiucci, Giuseppe Di Bartolomeo and Ludovica Barlafante, the label has garnered attention for its fresh mix of ready-to-wear, accessories and beauty products.

A look from the Abse-èl spring 2022 collection.Already available at retailers in Milan, Naples, Venice, Capri, Moscow and Ibiza — where the company is also eyeing the opening of a pop-up store for the summer season — with the fall 2022 collection the indie brand doubled its doors to reach 20 retailers — including new ones in Russia despite the ongoing war in Ukraine.

“Our product is very much in tune with the Asian market not only for its shapes, but the element that is getting most of the positive feedback is the strength of the colors in our collections,” Mattiucci said.

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