President and CEO Gianluca Mirabassi has hired two former Etro executives and tapped Carla Bruni to front the Italian brand’s fall campaign.
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In an interview, he sounded upbeat, given the growth trajectory of the company, which closed 2022 with sales of 30 million euros, up 31.7 percent compared with 2021, and is a year ahead of expectations. The brand’s logo is a discreet star and the collections include classic camel or Prince of Wales coats, but also sleek silk blouses and ladylike dresses, wool or napa pants. Its core knitwear selection is made with the most precious fabrics, in particular cashmere, ranging from cocooning turtlenecks with buttons on the sleeves; braided hoodies, or silk and wool cardigans. Total look collections were launched in 2015.
The Umbria district represents 40 percent of the production of made-in-Italy cashmere, and Italy is the first transformer in the world of the fiber, said Mirabassi.Mirabassi has been investing in the company’s technology and academy, training around 25 artisans per year since 2013. “It is fundamental to support the generational handover,” he pointed out.
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