Finally, the company gives a look into its streaming plan.
. As is typical with Apple events, it's shrouded in secrecy with a few strategic leaks. But this is what we we're hearing so far:It's expected that Apple will shift its video content to the Apple TV app that comes pre-installed on its devices. Insider tech sites also assume it will operate like the Amazon Prime setup, which offers both other streaming services apps as well as its own channel.
"Apple plans on making a new storefront that's much more prominent for those who use Apple TV boxes and other Apple hardware. It will also be able to offer its own bundles -- for instance, it could offer a package of HBO, Showtime and Starz at a price that's lower than you'd pay for each pay TV service on its own," according to Recode.
To compete with Netflix or Amazon Prime, Apple has spent heavily on recruiting talent ranging from marquee names -- Oprah Winfrey, Steven Spielberg, J.J. Abrams and Brie Larson -- to more niche personalities -- Josh Gad and Alan Yang. Of course, it remains under wraps whether any of these stars will be at the event, but it seems likely there will be at least a few.
The talent and format look to be more diverse than network TV, featuring scripted and unscripted shows, as well as a focus on audio storytelling, which fits into Apple's established foray into music and podcasts. It also heavily leans on women and minorities in talent both in front of and behind the camera.
Texture offered hundreds of magazines for a set monthly fee. It's unclear what will be integrated into the news subscription model, but this week, it was reported that The New York Times and The Washington Post would not be. The Wall Street Journal will be included, according to The New York Times., "We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else.
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