It’s National Popcorn Day — and AMC’s CEO is all over it

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It’s National Popcorn Day — and AMC’s CEO is all over it
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A fan of memes and quirky tweets, AMC CEO Adam Aron has racked up almost 298,000 followers on Twitter.

Thursday marks National Popcorn Day, and AMC Entertainment Holdings Inc. CEO Adam Aron is all over it.

“National Popcorn Day is tomorrow!” he tweeted Wednesday. “We know popcorn and we value our 890,000 AMC Investor Connect members. So to celebrate, our U.S. moviegoer members will get a free Gourmet Oreo Popcorn.” Set against this backdrop, AMC has made some bold moves. Last year the company stunned investors with an investment in gold- and silver-mining company Hycroft Mining Holding Corp. HYMC and its 71,000-acre Hycroft Mine in Nevada. The movie-theater chain is also branching out into an AMC-branded credit card and is selling its AMC Perfectly Popcorn in U.S. grocery stores.

Earlier this month, Aron, who sold more than $40 million in AMC shares between November 2021 and January 2022, used Twitter to tell investors that he would not sell more of the theater chain’s stock “any time soon,” tweeting, “I ride with you.” In December, AMC’s stock plunged toward a 22-month low after the company announced a plan to raise $110 million in equity capital and said it was seeking a 1-for-10 reverse split of its common stock. Shares of the meme-stock darling have fallen 51% in the last 12 months, far outpacing the S&P 500’s SPX decline of 13.1%. The stock hit a 52-week low of $3.77 on Jan. 6.

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