It's a "pivotal" time for future-looking Ford says Europe boss Lisa Brankin

It has been a turbulent few years for the Blue Oval, but the brand is finally profitable in the UK

Lisa Brankin took the top job at Ford of Britain in late 2020 just as the brand was about to execute plans to willingly give up a market-leading volume position for its car business in pursuit of the profitability that had always eluded it.

“You've heard a little bit of bad news from Ford: no more Fiesta, no more Mondeo, no more S-Max etc. But we're at a pivotal point now where we're turning a corner. We've got the newest passenger vehicle and commercial vehicle line-up that we've ever had. We're thinking about the future and not so much about the past.

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