The consumer tech startup could be expanding.
So what’s going on? While it seems strange for a young company like Nothing to be developing a second brand, its CEO Carl Pei has.
Last year, Pei told me that he had ambitions for Nothing to consult with other companies to help them launch their products. “We [could] help them do a lot of the work that they can’t do themselves,” Pei said. Could “Particles by XO” be the first of such partnerships?
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