Is Elon Musk Driving Away Tesla's Core Customers?

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Is Elon Musk Driving Away Tesla's Core Customers?
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Will the shift to the right from the electric car's most outspoken proponent jeopardize Tesla's sales amongst its main climate-conscious purchasers?

Elon Musk has always been a controversial figure, but until a few years ago a lot of people still considered him more flawed genius than global threat. Since heand renamed it X, however, his public image has become more negative. Most recently, Musk’s positivity towards Donald Trump and his involvement in conversations around the UK riots have pushed some over the edge.

Many companies have stopped advertising on X because of this, and Musk is suing a group of them as a result. It’s understandable why he’s upset. The effect of this revenue exodus has been an apparent plummeting of X’s value from the $44 billion Musk paid for it in 2022 to a reported $19 billion now, leaving the banks who helped him with the purchase to contemplate billion-dollar holes in their accounts.

There have also been quite a few posts on social media from Tesla owners saying how much they dislike Musk, with some even saying they were selling their cars in disgust. To get a glimpse of what was really going on, I posted polls on X and Threads. I also posted the same poll on the UK’s most popular EV Facebook group, but after a few hundred votes the discussion got ugly and the admin removed it before the results could be collated. That rather illustrates how contentious this issue is.

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