It’s official! Apple has announced its next special event, in an announcement that came earlier than almost everyone was expecting. Here’s what it all means.
My logic was that because the event was going to be a week later than it had been last year, that Apple would at least want to share information as soon as possible, to start building momentum.
So, what happened today was that at around 9.00 a.m. Pacific, Apple sent out invitations to media and special guests, requesting their presence on September 12. Apple is highly regular in its scheduling, so today’s announcement puts a very clear calendar in place. Essentially, the iPhone pretty much always goes on sale on a Friday, in the week following the keynote. Now we know the date for that, we can be pretty sure the next iPhones and Watches will see pre-orders open on Friday, September 15 and phones and watches appearing in Apple Stores and elsewhere on Friday, September 22.with these things, there’s no direct mention of what’s being announced.
The main joy of today is that Apple has finally put us out of our collective misery of wondering when, finally, we would be able to start our countdown . Now, we know.
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