iPhone photographers taking everyday images to the next level
— it’s an idea famously proposed by German artist, activist, and art theorist Joseph Beuys. Given the right tools and space to express their point of view, he believed, we are all capable of making a meaningful creative contribution to the culture.
This is also a core belief driving the philosophy at Apple, a company known for tools and products that have shifted and democratized the process of creation. Their latest innovation, released this past September, is the iPhone 13 Pro’s Ultra Wide camera, which boasts a macrofeature that seamlessly elevates everyday photographs to a professional level.
“Response from the community of iPhone photographers for this challenge was simply remarkable, with submissions from tens of thousands of users across the globe,” says judge Kaiann Drance, who leads product marketing at Apple.
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