Happy Friday International Insiders. Max Goldbart here for the very first time giving you all the international film and TV insight you need to round off the week. To get this sent to your inbox ev…
to be watched by approximately two thirds of Danish subs during its first four weeks. Hastings confidently pronounced: “The Nextto the way in which it measures and releases data, switching to reporting on hours viewed rather than household numbers and thereby doing away with the much-derided two-minutes-equals-a-view approach.
Industry execs in the international space have repeatedly urged Netflix to adopt a similar approach to local broadcasters since the SVoD entered the mainstream and Hastings told the 2019 UK RTS Cambridge Convention that the streamer wanted to be part of [UK measurement body] Barb. While that feels some way off, this week’s news is progress.: Netflix isn’t the only streamer going hard in the international drama space.
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