Instagram isn’t going to focus on longform video, Instagram boss Adam Mosseri says.
Instagram isn’t going to focus on longform video because it might “undermine” the platform’s “core identity to connect people with friends,” Instagram boss Adam Mosseri says in a video. Yes, you can technically post Instagram videos to your feed that are as long as one hour, and yes, Instagram did try to push for longer videos with IGTV before shutting the app down! But now, shortform is where it’s at, Mosseri argues.
> We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through shortfrom video. > It turns out that those two things are symbiotic. You see an amazing video that makes you laugh out loud from a comedian doing a bit, and you send it to someone who you know is going to laugh just as loud as you did.
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