Angela Yang is a culture and trends reporter for NBC News.
Instagram and Twitch rolled out new features this week that would boost short-form video content in ways reminiscent of TikTok’s discovery algorithm. The changes come as TikTok remains on the verge of being banned in the U.S., potentially leaving a hole in the market that other social media platforms are already vying to fill.
“But as we get better at this over time, this should affect reach more and more for creators in a positive way, and for those who repost other people’s content in a negative way.” Also on Tuesday, Twitch announced the launch of its Discovery Feed through a new tab on its mobile app that will enable users to scroll through both livestreams and clips, or short-form video content captured from streams.
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