With Hailey Bieber smoothies and collabs with streetwear labels, the Antoci family transformed a gloomy L.A. health food store into the world’s trendiest and most extravagant market. Will they unseat Whole Foods?
Maybe it was in 2014, when its second location opened in the Kardashian-rich foothills of Calabasas.
Or was it 2018, when Kanye West tweeted about “Erewhon drip,” sending legions of Yeezy wearers on a mad scramble for merch? How about the summer of 2022, when TikTok caught on to its Hailey Bieber smoothies ($18
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