Shaboozey's 'A Bar Song (Tipsy)' made history by going top 10 at four different formats, propelled by an EMPIRE campaign that isn't slowing down.
’s “A Bar Song ” updates a long-standing country music tradition — drowning one’s sorrows in whiskey — by way of’s 2004 rap hit “Tipsy.” The first time the singer played it for his label, EMPIRE, one question was top of mind for those in attendance: “Everybody was like, ‘When are you going to country radio?’” recalls EMPIRE CEOIn Ghazi’s view, that was a “very limited” plan. He had a more ambitious one: Push the song to multiple formats simultaneously.
To quell other programmers' anxieties, EMPIRE played them the rest of Shaboozey's album, which has plenty of country signifiers, from pedal steel guitars to a sample of a horse neighing. In addition, Vassar says, the label introduced the singer to programmers when they were able to,"so they can understand the world that he's building.
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