An influencer is suing another influencer for copying her 'aesthetic' in photos and videos on social media in a first-of-its-kind case.
An influencer is suing another influencer for copying her “aesthetic” in photos and videos on social media — in a case that may upend how copyright protections work in the content creation industry.
Gifford also claimed that Sheil — who has 380,000 social media followers — posted “nearly identical videos” to her content. Another exhibit included a photo of Sheil “going to the very same institution” as Gifford did. Gifford claims that Sheil used nearly identical footage of the doormat at the store’s entrance branded “The Tox” as she did.
According to court documents, Sheil began to publish posts that featured the same or similar Amazon products Gifford promoted and use styling and captions that also appeared to replicate her. “Unsurprisingly, Gifford’s complaint conspicuously avoids the phrase ‘clean girl’ aesthetic,” Sheil’s lawyers argue in court documents.
In her lawsuit, Gifford is asking for $30,000 to $150,000 in damages for “mental anguish” and loss of income. She argues that the recurring patterns and Sheil’s strikingly similar content have ultimately impacted her earnings. Gifford is also seeking a preliminary injunction that would force Sheil to take down the alleged replicated videos.
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