In tough times do you cut people or cut salaries?

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In tough times do you cut people or cut salaries?
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For those of us who have recently been told by the venture capital community to pound sand, it is time for a little schadenfreude.

715 tech companies have laid off approximately 199,845 people so far this year. Last year was 164,000. Welcome to America.

The study was based on salespeople’s commission compensation levels in a call center. But one fact was puzzling. Even when they cut commissions of the very best salespeople, they stayed on, because they were making a lot of money, and they couldn’t get a better deal at another company. I did a two-step. Yes, the least valuable employees were cut. Then I went to a select group of the key management and business development folks and asked them if they would accept a temporary reduction in pay, a deferral, with the full intent that if we survived, it would be made up in whole. Then I offered some additional stock option grants, “a spoonful of sugar helps the medicine go down.”

There is one caveat to a pay cut. The CEO must be transparent and show all the numbers and make a compelling case that there will be a light at the end of the tunnel. And he/she must take the deepest cut.

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