CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Read Boris Abaev's full executive profile here.
Consumers are increasingly making purchases on their smartphones or directly via brand apps. Mobile devices have thus become a channel of communication between advertisers and their audience, and mobile marketing is an essential tool for attracting customers and growing sales. The numbers speak for themselves—published in November 2023, in 2024, m-commerce retail sales in the U.S. alone are expected to reach $558.29 billion, making up 7.4% of overall retail sales and 44.
Brands often wonder what's better, faster and more effective for their business: having an in-house team to advertise in mobile apps or outsourcing it. If you know the upsides of working independently as well as hiring an agency or vendor, a logical thing to do is to leverage those advantages by choosing the option that best fits your needs. Let's take a closer look.
• How important is a mobile app for your business? How much effort are you ready to put into its promotion?• Does your in-house team have enough relevant expertise?• What do you expect from working with an outsourced team? What resources, support and, most importantly, results do you want from an agency, and what are your deadlines?• Are you ready to accept your contractor’s suggestions and trust their expertise?In conclusion, the decision to have an in-house team or outsource it depends on...
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