The company is increasingly bullish on the Japanese market, as Hollywood blockbuster are taking an ever larger share of box office in the Imax format and Japanese anime continues to gain strength globally.
“Japan continues to be an incredible market for Imax, and we’re very pleased that Aeon is taking the opportunity to rapidly expand our partnership and bring the Imax experience to even more of its customers,” Rich Gelfond, CEO of Imax, said in a statement.
Imax earned a record $40.2 million in global box office with Japanese-language releases in 2022 — up 26 percent over 2021. Japanese anime has emerged as a particularly strong growth area for the company, from the recent to 2020’s Demon Slayer, the highest-grossing Imax film of all time in Japan. Upcoming Japanese titles releasing in Imax includes next month’s much anticipatedHollywood tentpoles also have shown a growing potency in the Imax format in Japan.
Added Yasuhiro Asada, president and representative director of Aeon Entertainment: “We look forward to expanding our partnership with Imax, a provider of innovative entertainment technology, to provide strong support for our mission of enhancing the value of the theater-going experience. We will continue to actively introduce the latest equipment and services that will add value to our theaters.”
The new locations will be equipped with “Imax with laser technology,” Imax’s most advanced theatre experience. Imax describes the tech as being “set apart by a groundbreaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to Imax systems.
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