The French exhibitor is set to launch new giant screen theaters in France and Morocco as Imax complements record box office for 'Avatar: The Way of Water' with debuts of more local content.
, the first concert filmed live for Imax and released via its Filmed for Imax camera program, and the more recent release ofThe latest deal with Megarama, which includes a location in Morocco, follows increasing demand for Imax’s giant screen theaters — including recent multi-system agreements in Japan and Indonesia and another with Cineplexx Austria — after became the highest grossing release ever for the theater technology company.
His company saw a similar spike in theater sales and installations in the two years after the original movie from director James Cameron was released in 2009, and expects similar out-sized growth for its global theater network in under-penetrated markets, including in Europe. Besides Hollywood tentpoles enjoying a rebound in box office fortunes in France as the impact of the pandemic wanes, the French market has seen gains at the multiplex after Paramount Pictures’ bet on the promotional power of a Cannes Film Festival premiere.stands as the highest grossing Imax release ever.
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