Marco Orsini, president of the not-for-profit International Emerging Film Talent Association (IEFTA), is firmly in favor of a back to basics distribution approach for independent films from the Mid…
, president of the not-for-profit International Emerging Film Talent Association , is firmly in favor of a back to basics distribution approach for independent films from the Middle East and North Africa region, the Horn of Africa and some parts of South Asia.
“I think a lot of the VOD platforms have begun to put a sting into how sales agents work, they become diminished,” Orsini toldin Egypt. “But at the same time, filmmakers, I feel, have been brainwashed to believe that the golden carrot is Netflix.” Orsini cites the example of Moges Tafesse’s 2019 Ethiopian film “Enchained,” which after local success, was picked up by U.K.-based outfit Habeshaview. The film released in an area of London with a high concentration of Ethiopians and it sold out screenings for a week. The experiment was successfully repeated in Washington D.C. and the film was headed to New York when COVID struck.
IEFTA is on hand as an advisor, including help with contracts, while the project goes through financing and production. It steps in again actively during its subsequent trajectory, opening sales, press and distribution doors.
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