Kyle Evanko is a social-media strategist who quit full-time work in 2018 to freelance on Upwork. His tips for freelancing success are to offer transparent pricing and learn by A/B testing your ideas. This premium story was unlocked by Amazon.
I also work with retailers. A typical client might be an ecommerce retailer who sells hiking gear and says that their social-media ads aren't realizing their full potential. I do a quick audit and usually find that they aren't targeting the right audiences to the best of their ability, which is surprisingly super common. From there, I'll go through their assets, develop audiences based on data, test copy, and build ads and campaigns.
We price our services at around $4,000 a month for social-media advertising on TikTok, Facebook, Instagram, LinkedIn, Reddit, and Snapchat. But sometimes we split out each social platform in terms of pricing depending on what the client's project entails.paid social ads component My biggest tip for freelancers is to focus not only on dividing time properly but dividing"digital spaces." For example, I have different Slack workspaces for different freelance clients, and I go so far as to color-code them, which helps me keep them separate in my mind and focus on one task at a time.Ask a friend or two to review your profile. Have an accurate and high-quality photo.
For one of my first clients, RTI, a company that creates connectivity software for everything from autonomous vehicles to subway systems around the world, I was offering graphic design, copywriting, organic social-media management, social-media posting, and community management. I even offered email marketing and content creation at one point.
One of the biggest mistakes freelancers make while trying to build their business is rushing. One of my key learnings is to double your timelines. You're doing five different jobs at once and dealing with running a small business — everything will always take longer than you think.If a client hires me for $3,000 for a 30-day project, they deposit that money into an, just like buying a house via escrow. Once the job is done, I submit the request for funds.
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