Peter Hawkings speaks with Vogue ahead of his Tom Ford debut at Milan fashion week.
? The branding, the imagery, the Instagram, the website—the whole world it should speak to—should have some kind of continuity. It’s about dressing the man and the woman, both on the red carpet and in real life. This Tom Ford couple is quality-obsessed, unafraid of being the most glamorous pair in any room, and supremely confident in their style, their look, and their beauty.
There needed to be a change. Her eye is very interesting, and without me even saying—before she even came into actually working with the clothes and the brand—she just got it. We were on the phone with each other and she was sending me images, inspiration, ideas, and we were both completely on the same page. You never know when you first start working with someone—obviously it can go one way or the other—but we are building a great working relationship.
It’s funny, because whilst it’s also new, it feels like a natural evolution for both the brand and for me. And whilst the pressure is huge, I feel like I’ve been preparing for this my entire life. I have been lucky enough to learn from one of the biggest brand-builders of our time, and I’m excited to use that when creating my own vision.It felt like a natural choice. In a sense it’s like returning to the beginning, where I started my career with Tom at Gucci.
Being married to an amazingly strong woman, and having a daughter, it’s very important to me—obviously—the respect of women. As Beyonce says, theyactually run the world! Coming back to nudity, or exposure: If it’s done on their terms, and they’re in control of that, that should make a woman feel powerful and in control. To me, it is vital to make a woman feel confident. If she feels confident, she feels sexy. My goal is to empower women by helping them look and feel their absolute best.
In November, I got a phone call out of the blue from Tom, and he dropped this massive bombshell—that he was selling the company—and it was like a big encyclopedia landing on the desk. I honestly never, ever thought that Tom would ever sell. I thought he would be one of the Ralph Laurens of the world and continue and continue. So he dropped that bombshell—and then the second bombshell was that he was putting me forward for creative director. I was speechless.
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