Hybrid Will Be The New Work Style, But 72% Of Businesses Lack A Strategy, AT&T’s ‘Future Of Work’ Study Shows

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Hybrid Will Be The New Work Style, But 72% Of Businesses Lack A Strategy, AT&T’s ‘Future Of Work’ Study Shows
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The top challenges to effective hybrid work identified include maintaining employee oversight, losing institutional or tribal knowledge and sustaining company culture—all traditionally highly associated with in-person work.

This and other reasons have caused executives in the study to say, although hybrid work will be “the default by 2024,” leadership is “exploring ways to overcome barriers caused by the new model of work, such as building culture remotely and the application of technology—specifically artificial intelligence and machine learning —in critical business use-cases.”

Lack of workplace innovation, insufficient oversight and cultural shifts were identified as three barriers to successful hybrid work, but respondents believe they’re not insurmountable. With investment in strategy, building culture remotely and the application of technology—specifically AI—in critical business use-cases, firms can transition to a successful hybrid-first work environment.

Gaurav Pant, cofounder and chief insights officer at Incisiv, said about artificial intelligence and machine learning,Covid-19 has been the single most transformative event in shaping the future of work. Attitudes toward working models have dramatically transformed over the last 24 months, and the ‘hybrid’ working model will soon become default. Firms need to upgrade their employee technology stack and undergo a cultural reset to prepare for this new normal.

“We’ve taken the first steps into a ‘work-from-anywhere’ world. Removing employees from the workplace was necessary, but creating distance wasn’t,” said Steve McGovern, CEO of Dubber.

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