Freer thinks Hulu's hybrid model — part subscription VOD, part ad-supported VOD, part vMVPD — is the best way to set it apart from competitors.
Forget about customers switching between program offerings on a quarterly or monthly basis, Hulu CEO Randy Freer told Business Insider. He sees Hulu's future as offering customers the ability to sign up for programming for just a few hours at a time.
Freer said he wants to give people even more ability to move between services, although no specific plans are in the works. Read more: 'End us now': DirecTV employees fear its death as AT&T gets ready to build off its giant WarnerMedia deal
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