The “new” Bed Bath & Beyond will have an online presence but no physical stores
The familiar blue-and-white website was officially relaunched Tuesday.
, according to a spokesperson for Overstock.com OSTK . Overstock Chief Executive Jonathan Johnson will aim to capitalize on Bed Bath & Beyond’s strong brand, but bring Overstock’s own online-retail experience to the table. Before the rebranding, Overstock.com had been experiencing customer erosion, retail analysts said. “In some ways, this has always been an issue for Overstock,” Neil Saunders, managing director of data analysis at consulting company GlobalData, said in a statement.
Bath Bed & Beyond’s private-label brands were also part of Overstock’s acquisition, and the retailer “will likely utilize those brands in the future, but exact plans haven’t been determined,” an Overstock.com spokesperson said.
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