Tyler, the Creator's 'CHROMAKOPIA' is his biggest album yet on the Billboard 200. Here's how, according to Columbia Records' Victoria White-Mason.
Over the past decade-plus, few artists have become as much of a creative, cultural and economic force in the entertainment industry at large as, he has continued to innovate and expand the boundaries of his career each year, whether it be in fashion, festivals or with the type of music he puts out into the world — with plenty of recognition, and accolades, coming his way as a result.— which dropped on Oct.
With a career-best debut, the numbers indicate that Tyler didn’t miss out on much! His intention for a Monday release was for listeners to start their week with, on their commute to work or school. By encouraging you to listen as a part of your natural routine at the start of the week, the hope is that you become an active listener in the process.
Tyler has always been a first-rate world builder, constantly innovating and transforming, and consistently besting himself in the process. With, I think we have an album and a campaign that feels almost cumulative in nature. It’s bursting with vulnerability, maturation, peak creative prowess and a pristine level of cohesiveness throughout it all.’s success is not an anomaly, it’s the result of all the foundational work he’s done to get to this point.
How has Tyler’s career grown and developed outside of just the recorded music to the point where you guys were able to set these benchmarks in just four days of release?
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