Hozier's 'Too Sweet' has helped him become a stadium star in the making and earned him his biggest hit since 'Take Me to the Church.'
Hozier photographed by Austin Hargrave on September 19, 2024 at Black Rabbit Rose in Los Angeles. Grooming by Helen Jeffers.— with his smash “Take Me to Church.” Written and released while he was still an independent artist playing Dublin open mics, the howling alt-folk ballad decried religious institutional hypocrisy and turned into enough of a surprise hit to get licensed to Columbia Records. It became omnipresent and climbed to No.
Still, he says that when it comes to “Too Sweet,” 2024 hardly compares with his first turn in the pop spotlight. “When it was ‘Take Me to Church,’ that was the first song that I ever put out. So I was learningall at once, also while trying to keep pace with this train that was moving,” he explains. “That was my whole life, was catching up with that song.
“We did have one interview he was doing at where the interviewer said — I think nearly choked on his coffee — ‘Where have you been for 10 years?’ ” Downey recalls. “You’re going, “He’s about to close the festival tonight. He’s kind of been around…’ ” Because Hozier’s career momentum was already trending in a positive direction, the success of “Too Sweet” can be interpreted as not just an effect, but also a cause of his recent revival. “The song, I think, is very special — it really connected with people on a lot of levels — so that is a part of ,” says Erika Alfredson, head of marketing at Columbia. “But it’s also a little bit of the market and also a lot of the work that Andrew has done.
“Does it change ?” Downey wonders aloud when reflecting on the song’s impact. “I guess it just reminds people that he’s there.”could Hozier just follow this career path indefinitely — plugging away as a live favorite, coming back with one gigantic pop smash every 10 years and then returning to business as usual?
“ ‘We see you as a Bruce Springsteen — we see you as an artist who’ll still be releasing albums long after I’m gone,’ ” Downey remembers telling Hozier very early in his career. “He’s 34 years of age. We want to see him still working like U2 and Bruce Springsteen and a whole lot of other acts at 64. And the only way that I feel that he can do that is by pacing it. And actually not making decisions based on money and making decisions that are right for his long-term career, not his short-term.
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