Delegating is necessary, but doing too much of it can distort your team’s goals.
or culture of the company to others. Of course, most leaders don’t think they’ve done this. Instead, they believe they’ve delivered and communicated the vision innumerable times. And yet, their teams are confused and missteps occur with delivering the work on a consistent basis.
For example, one CMO told me a story of how he had been working on a key partnership initiative for his company. He believed the partnership fit with the overall vision of the company laid out by the CEO. Unfortunately, the CEO had over-delegated the vision to other members of the executive committee and didn’t properly communicate a shift in his revenue strategy.
As a leader, to combat this form of over-delegation, make sure you’re using every public communication opportunity you have to stress and reinforce the message. For instance, you could remind people about the overarching vision at the beginning of a project, during town halls and other forums, at senior leadership meetings, or periodically through email communications. Without this approach, there can be a cascading effect of morale issues, loss of creativity, and a lack of teamwork.
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