Over the past two decades, the bestselling series has boosted profiles, sales and streams for artists including Foster the People, Kasabian and Glass Animals.
“All of the artists got it,” says Schnur, Electronic Arts’ worldwide executive and president of music. “They knew that they not only played games, but their audience played games.” Artists featured inoften expanded their touring business, reaching “a huge part of the world that potentially terrestrial radio and streaming services don’t have the same impact,” says A/J Jackson, frontman for pop-rock band.
“We noticed in our shows, especially in the U.K., we were getting football fans and hooligans jumping around and chanting their team name. It exposed us to a lot of new people.” , has a “particular mix of that DNA,” including world, electronic, hip-hop and pop, says, BMG’s U.S. senior vp of creative synch, who has placed many tracks in the game over the years.
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