A closer look at the most coveted collaboration in wellness right now.
; the smoothie included ingredients that tout skin benefits like collagen powder, sea moss gel and hyaluronic acid.After the first 30 days of a smoothie's launch, the grocer has no obligation to keep the celebrity or influencer's name on it, but it can remain available for purchase as, for example, the Coconut Cloud smoothie or the Skin Glaze smoothie. With a packed schedule of co-branded smoothies, Antoci wants each collaborator to get their respective shine.
There's a revenue share between Erewhon and the personality the smoothie is centered around, and brands also buy into the smoothie as a featured ingredient. "That's a whole other piece of the business — that these brands really want to align with the Mariannas, the Haileys, the Bellas of the world, to be a part of that drink, so that when it's recreated in TikTok world, people are looking for those specific brands to create that drink," says Antoci.
While the smoothie business is still booming, there's more on the horizon for Erewhon. According to Antoci, there are talks of an East Coast pop up; the retailer has also done collaborations for its cold-pressed juice bottles with brands like Lacoste and"Quite a few clothing designers, car companies — a lot of people want to do special juice editions with us," says Antoci. "And we do have to say no more than yes, just because we do not feel we're aligned.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Found: How To Make the Most Gut-Friendly Smoothie Ever Without Using a BlenderThis might be the answer to your easy smoothie-making prayers.
Read more »
‘Mamma Mia! I Have A Dream’ Competition Set At ITV; Kylie Minogue & Jason Donovan Channel 5 Doc; Banijay Branded Content Push – Global Briefs‘Mamma Mia! I Have A Dream’ Competition Set At ITV ABBA musical Mamma Mia! is seeking its next lead via an ITV entertainment show from The X Factor producer Thames and Littlestar. Mamma…
Read more »
Coyote close upDetailed photos from Fox 13 viewer Kent Forsythe show coyote who appears to be hunting turkeys in the snow in Kane County
Read more »
Organizations can consolidate tools and close gaps with cybersecurity mesh architecture - Silicon Valley Business JournalEven with an average of 76 discrete security tools – compared with 64 in 2019 — organizations remain susceptible to increasingly sophisticated cyberattacks.
Read more »
Illinois minimum wage to increase • missing grandfather of 11 found dead • popular restaurant to closeThe minimum wage in Illinois is set to increase on Jan. 1; a grandfather of 11 was found dead after going missing earlier this week in the suburbs; and a popular restaurant in River North is planning to close at the end of the year after 12 years of business. These are the top stories from FOX 32's Week in Review.
Read more »