The league wanted something that instantly signaled to fans they were watching a group stage game. The end result? Thirty eye-popping courts, a striking departure from the norm.
would finally become reality -- the league's creative brain trust began tinkering with a big question: How could they make sure fans would know instantly they were watching a group stage game?
Soon after, a combination of Silver, other senior leaders and the league's creative services group started kicking around a bigger idea: By late July, they had settled on that template: The bulk of the court in one color linked to each team's City Edition uniform, with one central strip the width of the in-the-key painted area running from baseline to baseline in another shade -- meant to evoke an airport runway, and the idea that each group play game had the teams on their own runway to the tournament's final four in Las Vegas.
On Aug. 10, the league requested the main facilities contact for each of its 30 teams attend a Zoom call. The plan was to show them some renderings, explain the turnaround required and request their cooperation. They braced for objections. Several teams with iconic courts -- the "It was sort of like playing Tetris," Arena said."But everybody was like, 'I get it. I understand why we are doing it.' I get tingly now thinking about it. It has been a remarkable collaboration to finish these in time."
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